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About

History of the Wilde Automotive Group 

A family-owned automotive dealer group dedicated to integrity and customer satisfaction.

Wilde Automotive, founded by Harold L. Wilde, is a family owned and operated business. Harold's illustrious career found its beginning in 1944 in Muskegon, MI, where upon returning from WWII he opened a used vehicle sales operation with Bob Siscoe. Hard work, perseverance, and keeping family first were major elements in his life, and these elements continue to influence the Wilde Automotive Group. Mr. Wilde's used car operation grew to 12 dealerships in Florida and Wisconsin, and through them his legacy continues.

Taking Harold's lead, the Wilde Automotive Group is dedicated to customer satisfaction and integrity. We welcome you to explore our web site and encourage contact from you, our customer.







Harold L. Wilde



We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!

Contact Information

Wilde Honda

1603 East Moreland Blvd

Waukesha, WI 53186
sales Sales:
(800) 519-1460
phone2 Service:
(866) 535-3100

Hours

  • Monday: 9-9
  • Tuesday: 9-9
  • Wednesday: 9-9
  • Thursday: 9-9
  • Friday: 9-9
  • Saturday: 9-5
  • Sunday: CLOSED