American Honda today reported July 2012 U.S. sales of 116,944 units, an increase of 45.3 percent compared with July 2011 (an increase of 57.4 percent based on the daily selling rate*). The Honda Division posted July 2012 sales of 104,119 units, an increase of 46.4 percent compared with July 2011. Acura's U.S. July sales of 12,825 units increased 36.4 percent compared with July 2011.
- Honda division posts best seventh-month year-to-date sales total since 2008
- Accord sales pace strong at 28,639 units, up more than 70 percent; Civic sales up more than 78 percent with 25,004 units sold
- CR-V sets seventh consecutive monthly sales record with a new July record (20,554 units), up more than 47 percent from July 2011
- Odyssey sales up more than 88 percent from July 2011, with 11,953 units sold in July
"As our sales momentum continues to build through the summer, Honda is experiencing its best year-to-date sales in four years," said John Mendel, American Honda executive vice president of sales. "With success growing along with inventory, it's wonderful to once again be able to meet the strong retail customer demand for our great Honda products."
- Continuing its sales success, the new RDX delivered another record sales month (2,664 units), up more than 142 percent from July 2011
- MDX remains the top selling Acura vehicle with sales of 4,288 units, up more than 24 percent from July 2011
- Gaining momentum in only its second full month of sales, the all-new ILX posted sales of 1,410 units
"With the MDX continuing its reign as the top seven-passenger luxury SUV, and the new RDX leading the compact luxury segment, Acura light trucks lead the way for the Acura brand," said Jeff Conrad, vice president of Acura sales. "With the ILX gaining its stride, Acura is sure to see robust sales increases for many months to come."
*The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for 2012 and 178 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.
For more information about Honda vehicles, please visitwww.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
In the 250 class, Muscle Milk-sponsored GEICO Honda's Justin Barcia and Eli Tomac went 1-2 on the podium for a third consecutive week.
Team Honda Muscle Milk's Tommy Hahn rode his way to a sixth-place finish after going 7-7 in both motos. After posting the third-quickest times in practice, Hahn was forced to work his way through the pack in moto one after getting a less-than-desirable start. He put together a hard charge, making his way into seventh. In moto two, Hahn jumped to a good start, eventually surrendering a few positions to finish in seventh.
Teammate Justin Brayton put together a noteworthy first moto with a solid ride for the entire 30-minute-plust-two-lap race, finishing in fifth. Unfortunately, after getting off to another good start in moto two Brayton went down hard and was unable to continue the race.
In the 250 class, Muscle Milk-sponsored GEICO Honda's Justin Barcia and Eli Tomac delivered impressive performances for a third consecutive week, topping the podium with 1-2 finishes. In moto one, Barcia ran in second a majority of the race, followed by Tomac. Both riders eventually made the pass on the leader to finish the race 1-2. In the second moto, Barcia launched to a good start, quickly opening up a gap on the rest of the pack. He led a majority of the race until a slight mistake caused him to surrender the top position. He finished second, followed by Tomac. Justin Bogle placed seventh overall with 9-5 finishes, followed by Wil Hahn with 5-10 finishes.
"It feels awesome to be in the top spot and to have closed up the points gap a little," said Barcia. "In moto one I had to ride really hard to get around Marvin but I finally got sick of the roost and made the pass. In the second moto I got the holeshot and rode up front most the time until Blake caught up and passed me. I haven't had the best of luck here the last few years so it's great to come out of here on top."
"Today was overall a good day," stated Tomac. "In the first moto I stayed up front with Justin throughout the race and once we got by Marvin we settled into a nice pace and rode to the finish. In the second moto I didn't get as good of a start and spent way too much time trying to get through to the front but was able to make my way up to third."
In the WMX class, Team Honda Muscle Milk's Ashley Fiolek topped the podium once again with 1-1 finishes. In moto one, Fiolek grabbed the holeshot and rode unchallenged to the checkered flag, then in the second race she once again launched to a great start but was quickly pressured by other riders. After moving into second, Fiolek was able to capitalize on a mistake by the leader, which allowed her to regain the front position. She currently sits third overall in the championship standings, a mere 11 points off the leader.
The Focus: Throttle Jockey
The sponsorship relationship between graphics supplier Throttle Jockey and Honda Racing began in 1998 and has continued to the present. Honda wanted the best product and superior service, and Throttle Jockey stepped up and delivered. Throttle Jockey is an official Honda Licensee and offers custom graphics for Honda models, and also manufactures custom graphics and seat covers for race teams and dealerships all over the United States and overseas.
450 Class Overall Results
1. Ryan Dungey 2-1
2. Mike Alessi 1-2
3. Andrew Short (Honda) 4-3
4. Jake Weimer 3-5
5. Broc Tickle 6-4
6. Tommy Hahn (Honda) 7-7
7. Kyle Chisholm 8-10
8. Christian Craig (Honda) 10-9
9. Weston Peick 9-11
10. Josh Grant 17-6
450 Class Championship Points (after 8 of 12 rounds)
1. Ryan Dungey 383
2. Mike Alessi 303
3. Jake Weimer 280
4. Andrew Short 247
5. Broc Tickle 220
6. Justin Brayton 183
7. Josh Grant 169
8. James Stewart 151
9. Brett Metcalfe 142
10. Kyle Chisholm 137
250 Class Overall Results
1. Justin Barcia (Honda) 1-2
2. Eli Tomac (Honda) 2-3
3. Blake Baggett 6-1
4. Marvin Musquin 3-4
5. Ken Roczen 4-7
6. Blake Wharton 7-6
7. Justin Bogle (Honda) 9-5
8. Wil Hahn (Honda) 5-10
9. Ryan Sipes 8-8
10. Jason Anderson 10-9
250 Class Championship Points (after 7 of 12 rounds)
1. Blake Baggett 355
2. Justin Barcia 344
3. Eli Tomac 323
4. Ken Roczen 305
5. Marvin Musquin 256
6. Wil Hahn 218
7. Blake Wharton 185
8. Jason Anderson 168
9. Jessy Nelson 144
10. Travis Baker 134
WMX Class Overall Results
1. Ashley Fiolek (Honda) 1-1
2. Tarah Gieger (Honda) 3-2
3. Mariana Balbi 4-3
4. Jessica Patterson 2-8
5. Sara Pettersson 5-4
6. Jacqueline Strong 9-5
7. Hailey Larson 8-6
8. Kasie Creson 7-7
9. Alexah Pearson 6-9
10. Amanda Brown 10-11
WMX Class Championship Points (after 6 of 8 rounds)
1. Jessica Patterson 236
2. Tarah Gieger 234
3. Ashley Fiolek 225
4. Mariana Balbi 193
5. Jacqueline Strong 176
6. Kasie Creson 174
7. Sara Pettersson 173
8. Sayaka Kaneshiro 137
9. Alexah Pearson 127
10. Sade Allender 118
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to powersports.honda.com.
©2012 American Honda Motor Co., Inc. All Rights Reserved.
Honda has been recognized as the "Brand of the Year" in the "Full Line Automotive" category according to the 2012 Harris Poll EquiTrend® study. Honda received the highest numerical Equity Score among full line automotive brands included in the 2012 Harris Poll EquiTrend® study1. Harris Poll EquiTrend is an annual brand health assessment from Harris Interactive that surveys thousands of U.S. consumers online about their brand perceptions, measuring key touchstones including familiarity, quality and purchase consideration.
"This study offers strong evidence that the Honda brand continues to be well-regarded by American consumers," said Mike Accavitti, vice president of National Marketing Operations for American Honda. "The combination of strong brand equity and a fresh line-up of new models that resonate with customers will drive strong growth for us this year."
Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
For consumers: http://automobiles.honda.com
1The 2012 Harris Poll EquiTrend® study was based on opinions of 38,529 U.S. consumers ages 15 and over surveyed online between January 31 and February 20, 2012. Your opinion may differ. "Highest Ranked" and "Brand of the Year" were determined by a pure ranking of a sample of full line automotive brands.
Twelve American Honda models, including the all-new 2012 CR-V that goes on-sale today, received the highest possible safety rating of TOP SAFETY PICK from the Insurance Institute for Highway Safety (IIHS) under its more-stringent testing guidelines implemented last year.
The IIHS award recognizes vehicles that do the best job of protecting vehicle occupants involved in front, side and rear crashes, plus rollover performance based on ratings in the Institute's tests.
Announced by IIHS today, the Honda Fit, CR-Z, Insight, Accord, CR-V, Pilot and Ridgeline along with the Acura TL, TSX and MDX all earned the highest-possible score of GOOD in all four ratings, including the more rigorous roof-strength test. Earlier this year the all-new Civic and redesigned Odyssey earned the TOP SAFETY PICK, giving American Honda twelve 2012 TOP SAFETY PICK winners.
"We're proud to have achieved IIHS TOP SAFETY TOP rating for nine new 2012 Honda models and three 2012 Acura models, making American Honda among the best in the industry with twelve vehicles with top-class IIHS safety ratings under their new, more stringent ratings protocols," said John Mendel, executive vice president of sales, American Honda Motor Co., Inc. "In fact, 91% of American Honda vehicles sold in the U.S. are TOP SAFETY PICKS. This accomplishment is part of a concerted effort we have made to reassert the Honda brand as a clear leader in this area."
Standard safety equipment on all Honda and Acura models include Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); dual-stage, multiple-threshold front airbags; a driver's front side airbag; and a front passenger's side airbag with an occupant position detection system. All 2012 Honda and Acura models recognized by the IIHS, with the exception of the Ridgeline, utilize the Advanced Compatibility Engineering™ (ACE™) body structure. ACE is an exclusive body design that enhances occupant protection and crash compatibility in frontal crashes. The ACE design utilizes a network of connected structural elements to distribute crash energy more evenly throughout the front of the vehicle. This enhanced frontal crash energy management helps to reduce the forces transferred to the passenger compartment.
2012 American Honda TOP SAFETY PICKS:
American Honda Motor Co., Inc., delivered the first all-electric 2013 Honda Fit EV to a couple in Southern California, the company announced today. The 2013 Honda Fit EV is the latest in Honda's diverse and expansive portfolio of alternative-fuel vehicles, earning a combined adjusted Environmental Protection Agency (EPA) mile-per-gallon-equivalency rating of 118 MPGe1, and an unprecedented low consumption rating of just 29 kilowatt hours (kWh) per 100 miles.
Ventura County, Calif., residents, Matt and Becky Walton, took delivery of their Honda Fit EV at the Woodland Hills Honda dealership located north of Los Angeles. The couple was the very first registrant to sign up to lease the Fit EV at www.FitEV.Honda.com and plan to use their vehicle as a daily commuter car. Matt and Becky Walton have a long history of owning Honda vehicles, beginning with a Honda N600 sedan and a Honda Z600 coupe in the 1970s and now a Honda Odyssey which will be used as a secondary car.
"It's truly an honor to take delivery of the first Honda Fit EV and participate in the advancement of all-electric vehicles in the real world," said Mr. Walton. "The Honda Fit EV is not only a sustainable and energy efficient transportation option with the highest fuel-efficiency rating of any EV, but it has the added bonus of being fun-to-drive and can fully recharge from empty in less than three hours."
Addressing a critical step in advancing electric vehicles in the real world, American Honda initially will certify Honda dealers in select California and Oregon markets as Fit EV dealers to provide an excellent customer experience for Fit EV customers' sales and service needs.
The Fit EV will be available for lease-only in key markets starting in California and Oregon, after which availability will expand to East Coast markets in early 2013. The Fit EV's lease price of $389 per month2 over a three-year term computes to a Manufacturer's Suggested Retail Price (MSRP) of $36,625.
Customers interested in leasing or learning more about the Fit EV are encouraged to sign up at www.FitEV.Honda.com.
Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
Fit EV (for consumers): http://automobiles.honda.com/fit-ev
Fit EV on Facebook
Honda on Google+
1132/105/118 city/highway/combined miles per gallon of gasoline-equivalent (MPGe) rating; 82 mile combined (city/highway) driving range rating (adjusted). Ratings determined by U.S. EPA. Your MPGe and range will vary depending on driving conditions, how you drive and maintain your vehicle, battery age/condition, and other factors. For additional information about EPA ratings, visit http://www.fueleconomy.gov/feg/label/learn-more-electric-label.shtml.
2Subject to limited availability through October 2014 in designated market regions on approved credit through American Honda Finance Corp. Closed end lease for 2013 Honda Fit EV for well-qualified lessees meeting specific use and operation requirements. Not all applicants will qualify. No purchase option at lease end. MSRP $37,415 (includes destination). Excludes tax, title, license, registration, options and insurance. Zero capitalized cost reduction. Total monthly payments $14,004.00. Lessee responsible for non-routine maintenance, excessive wear/tear and up to $0.20/mi. over 12,000 mi./yr. Lease includes collision coverage, routine maintenance, roadside assistance and navigation system updates
The 2013 Honda Fit EV, has received a combined adjusted Environmental Protection Agency (EPA) mile-per-gallon-equivalency rating of 118 MPGe, and an unprecedented low consumption rating of just 29 kilowatt hours (kWh) per 100 miles. With an EPA rated annual fuel cost of only $500 , the fun-to-drive 2013 Honda Fit EV can help consumers get more miles for each charging dollar. Full EPA MPGe ratings1 for the Fit EV are 132/105/118 city/highway/combined.
With such an efficient drivetrain, the Fit EV 's 20-kWh lithium-ion (Li-ion) battery provides the capacity to earn an EPA combined city/highway estimated driving range rating of 82-miles, allowing the Fit EV to surpass the EPA efficiency and range ratings of the Ford Focus Electric (105 MPGe, 76-mile range), Nissan Leaf (99 MPGe, 73-mile range), and Mitsubishi i-MiEV (112 MPGe, 62-mile range). The Fit EV 's exceptionally efficient design ? encompassing everything from savvy powertrain design, weight-conscious engineering and effective aerodynamics ? makes the most of the Fit EV 's smaller battery. Additionally, the Fit EV battery can be recharged in less than 3 hours from a low charge indicator illumination point when connected to a 240-volt circuit.
"Just as important as the industry-leading fuel-efficiency and fast recharging time, as a Honda, the 2013 Fit EV will be an absolute kick to drive," said Steve Center, vice president of the American Honda Environmental Business Development Office.
The Fit EV 's 92 kilowatt (123 horsepower) coaxial electric motor generates 188 ft-lb of torque, and is teamed to a chassis with a fully-independent suspension and a driver-selectable 3-mode electric drive system adapted from the CR-Z Sport Hybrid.
Honda debuted the 2013 Fit EV at the 2011 Los Angeles Auto Show and announced plans to begin leasing the battery-electric commuter vehicle to customers in select California and Oregon markets during the summer of 2012, followed by an East Coast rollout in 2013. The Fit EV will be offered with three-year $389/month lease2.
Honda Environmental Leadership
The Fit EV is a part of Honda 's portfolio approach, which includes the development of battery- electric, fuel cell-electric, natural gas, and gasoline-electric powered vehicles, to improve fuel-efficiency and reduce C02 emissions. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles, from the America Council for an Energy-Efficient Economy (ACEEE), for eleven consecutive years.
In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, powersports and power equipment products and its global network of manufacturing plants. Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste, water use and the total environmental footprint of its operations worldwide.
|Honda Fit EV Efficiency Comparison|
|Battery Capacity||EPA Label Range|
|Honda Fit EV||118||29||20 kWh||82 miles|
|Mitsubishi i-MiEV||112||30||16 kWh||62 miles|
|Ford Focus Electric||105||32||23 kWh||76 miles|
|Nissan Leaf||99||34||24 kWh||73 miles|
1 kWh/100mi (kilowatt hours per 100miles): A lower number represents superior efficiency
1132/105/118 city/highway/combined miles per gallon of gasoline-equivalent (MPGe) rating; 82 mile combined (city/highway) driving range rating (adjusted). Ratings determined by US EPA. Your MPGe and range will vary depending on driving conditions, how you drive and maintain your vehicle, battery age/condition, and other factors. For additional information about EPA ratings, visit http://www.fueleconomy.gov/feg/label/learn-more-electric-label.shtml.
2Subject to limited availability through October 2014 in designated market regions on approved credit through American Honda Finance Corp. Closed end lease for 2013 Honda Fit EV for well-qualified lessees meeting specific use and operation requirements. Not all applicants will qualify. No purchase option at lease end. MSRP $37,415 (includes destination). Excludes tax, title, license, registration, options and insurance. Zero capitalized cost reduction. Total monthly payments $14,004.00. Lessee responsible for non-routine maintenance, excessive wear/tear and up to $0.20/mi. over 12,000 mi./yr. Lease includes collision coverage, routine maintenance, roadside assistance and navigation system updates. Please see your authorized Fit EV dealer for complete details.
Connect with Honda:
Media Newsroom (for journalists): http://www.hondanews.com/channels/honda-automobiles-fit-ev
For consumers: http://automobiles.honda.com/fit-ev/